Case study

Launching KP Signature: Elevating Special Snacking Moments with Cashew Range

Published: 16 June 2026 Updated: 16 June 2026

KP Nuts launched KP Signature, a premium jumbo cashew range crafted for special snacking moments - pairing delicious flavours, ethical sourcing with a natural source of fibre and protein. 

The new sub-range from KP Nuts caters to consumer demand for great-tasting treats when relaxing with friends and family and offers an ideal choice for more special snacking occasions. Delivering high-quality, ethically sourced jumbo cashews in popular flavours, the new range is perfectly positioned to disrupt and grow the cashew segment.  

KP introduced KP Signature, a new subrange of rich, roasted jumbo cashews in two distinctive flavours:  

  • Sea Salt & Rosemary - a familiar but elevated flavour profile to complement evening drinks  
  • Smoked Chilli & Red Pepper - adds smoky notes to enhance the chilli flavour.  

Both variants are ethically sourced through the Honest Cashew initiative that aims to drive positive change in the cashew sector by building a more transparent supply chain, promoting safe working conditions, and fair pay for workers.   

The range rolled out nationally in 90g premium bags, supported by PR focused on flavour, sourcing, nutrition and consumption occasions.   

The launch achieved strong retailer uptake and national distribution and reinforced KP’s position as the UK’s leading nuts brand.