Nomad Foods: Nomad Foods helping to bridge the Fibre gap
Across 2025, Nomad Foods launched select higher fibre innovations, reiterated robust governance of fibre claims, improved recipe fibre labelling, and promoted Fibre Febraury through company‑wide and consumer education and engagement.
In 2025, Nomad Foods accelerated its efforts to help bridge the fibre gap through a combination of product innovation, robust governance, employee engagement and consumer‑focused communication. Although only select higher fibre products were launched in the UK market, the company delivered several impactful innovations that meaningfully contribute to fibre intake. Notably, the new non‑HFSS Aunt Bessie’s desserts included one product that qualifies as a source of fibre and another that is high in fibre, demonstrating Nomad Foods’ ability to deliver nutritionally positive products within indulgent categories. Additionally, the Birds Eye Get Real Protein Bowls, while not meeting the regulated per 100g threshold for a fibre claim, provide a significant amount of fibre when consumed as a portion, supporting real‑world dietary intake.
To underpin these launches, Nomad Foods maintained strict adherence to nutrition and health regulations. Refresher training was delivered on the company’s enhanced internal governance for fibre claims, reinforcing the requirement that fibre-per‑100kcal claims can only be used on products containing at least 80% vegetables. Nomad Foods also ensured that all new recipes published on its brand websites were correctly labelled when high in fibre, strengthening transparency for consumers. Across all communications, the organisation continued to position fibre as a valuable and desirable nutrient, highlighting its role in healthy eating.
Employee engagement played a critical role for Nomad Foods throughout the year. As part of Fibre February, the company delivered fibre education to all 8,000 employees, supported by weekly “Fibre Bite” emails for the RDQ community. A fibre cascade session and a high‑fibre recipe competition encouraged deeper awareness and hands‑on learning, while in‑person engagement sessions supported the newest colleagues in the Adriatics business. Finally, Nomad Foods extended its influence externally through targeted, fibre‑focused social media content across its brand channels, helping raise awareness and inspire healthier choices among consumers.