Premier Foods progress towards Action on Fibre pledges

In 2025, Premier Foods strengthened its commitment to healthier eating by developing and launching 63 new products designed to be a source of fibre, high in fibre, or to deliver a source of fibre per portion. Alongside this, 50 additional products were introduced in new or redesigned packaging. Collectively, these 113 products contributed 190 tonnes of fibre to the UK diet over the year, demonstrating the rising demand for nutritious and convenient food choices. 

Fibre innovation continued across our Cooking Sauces category, with 18 new SKUs launched across Homepride, Sharwood’s, The Spice Tailor and Loyd Grossman brands. These products increased fibre content through the inclusion of fruits and vegetables. In Breakfast Cereals, Premier Foods accelerated innovation under FUEL10K, introducing 14 new products to the cereals aisle. This included flavour extensions to dry porridge and granola, as well as the brand’s first ready‑to‑eat porridge pots in Chocolate and Golden Syrup flavours. In totality, these 14 launches added 30 tonnes of fibre to the UK diet in 2025. FUEL10K also expanded into Quick Meal Solutions with four high‑protein Noodle Pots and two microwaveable protein bowl ready meals. All products in these ranges are non‑HFSS, high in protein and provide more than 3g of fibre per portion. 

Since the launch of the Action on Fibre initiative in 2022, Premier Foods has brought 314 qualifying products to market, contributing 554 tonnes of fibre to the UK diet in 2025 alone. 

Looking ahead, Premier Foods continues to invest in fibre-led innovation, supported by cross‑functional fibre training to shape future product development. In 2026, the business aims to launch at least 35 new products that meet the Action on Fibre criteria.