New Non-HFSS lines from Pringles
Pringles is the number 1 large sharing brand worth £340m. Pringles consumers are adventurous and love sharing food experiences but are increasingly looking for healthier options without compromising on taste.
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Over several years, the Pringles core range has made significant nutrition improvements with a 25% reduction in salt* and a 70% reduction in saturated fat** across the range.
In 2024, Pringles launched HOT!, a hot twist on a classic snack, with the same iconic crunch and famous ‘hyperbolic paraboloid’ shape consumers know and love, with less salt.
Four of the five HOT! lines are non-HFSS and the range contains on average 27% more fibre, 20% more protein and 52% less saturated fat and 47% less salt than the previous Pringles spicy range, Pringles Sizzl’n.
*Average salt reduction across Pringles Original, Sour Cream and Onion, SPR, HPR, BBQ, H&S since 2018
**70% reduction in saturated fat since the 1990’s