Case study

Non-HFSS refreshing energy drink

Published: 06 June 2024 Updated: 27 June 2024

Topics

High sugar and artificial ingredients are barriers to consuming energy drinks. ‘Better for you’ recipes feature cleaner formulations, functional ingredients and are lower in sugar or sugar-free appeal to health-conscious consumers.

The team at Tate & Lyle developed a refreshing apple-cucumber energy drink using OPTIMIZER STEVIA®3.10, a stevia extract to bring the right sweetness. In addition, stevia-based natural flavouring, ZOLESSE® Natural Flavour was used to modify the flavour profile. As an added benefit, PROMITOR® Soluble Fibre was included to offer the product a great mouthfeel and a ‘source of fibre’ claim.