Aunt Bessie’s: Indulgence reimagined – Healthier innovation in classic British desserts

In 2025, Nomad Foods launched two fibre‑enhanced, non‑HFSS Aunt Bessie’s desserts, expanding healthier choices in a traditionally indulgent category. The challenge was to retain the brand’s much‑loved comforting taste while improving nutritional credentials. Using oligofructose, the team created higher-fibre, lower-sugar desserts without compromising flavour or texture.  

Aunt Bessie’s Chocolate Sponge with Toffee Sauce (6g fibre/100g) and Vanilla & Raspberry Sponge (4.9g fibre/100g) both achieved non‑HFSS status and delivered strong first‑year commercial performance. Together, they delivered over 1.5 million additional fibre portions to UK diets in 2025 alone, demonstrating the commercial and public‑health impact of delivering taste-and-health led innovation.