Danone: Sustained sugar reduction through consumer-led reformulation

Danone UK and Ireland has reformulated its Actimel portfolio to reduce sugar and support healthier choices. As a health focused company, it remains committed to further reductions while maintaining taste and overall product experience, recognising these factors drive consumer decisions.  

After three years of research and development, Core and Triple Action ranges were reformulated, delivering an average 9% sugar reduction without compromising taste or quality. All Actimel products now contain less than 10g sugars per 100g. Market success has been supported by favourable positioning, responsible promotion, and consumer insight, demonstrating that gradual, well supported reformulation can achieve sustained sugar reduction at scale.