General Mills: New high fibre, non-HFSS snack bars

The Nature Valley Crunchy + Fibre, and Protein + Fibre new HFSS compliant ranges offer a nutrient dense snack option that meets the growing consumer and public health interest in fibre. Both ranges have been formulated to increase fibre by at least 20% and reduce sugar content.  

The Crunchy + Fibre range, in Cocoa and Hazelnut, and Apple and Cinnamon flavours, contain around 3.5g of fibre each and are low in salt.  

The Protein + Fibre bars, in Chocolate and Orange, and Coconut and Almond, deliver around 7g protein and 6g of fibre per bar.