Nestlé: Inspired by Buxton Peak
Inspired by Buxton Peak is a new range of functional flavoured waters from Nestlé, launched to meet growing demand for drinks offering added benefits without compromising taste. Building on reformulation work that made most San Pellegrino sparkling beverages non-HFSS and SDIL compliant, the range extends the non-HFSS portfolio into still flavoured waters. Low sugar, low calorie and non-HFSS, the drinks combine natural fruit flavours with added vitamins and minerals to support different wellbeing needs. Three variants – FOCUS, IMMUNO and RECHARGE – were formulated with combinations of B vitamins, magnesium and zinc to support alertness, normal immune function and the reduction of tiredness and fatigue.