Pladis: British classics with 30% less sugar

Golden-baked from our secret recipe, McVitie’s original Digestives are loved for their classic crunch, distinctive salty-sweet wheat flavour and true Britishness – now with 30% less sugar and a rich source of fibre. McVitie’s Rich Tea, another British classic and the gold standard for dunking in a cup of tea, is crafted with care to deliver a light, crisp, sweet biscuit – also with 30% less sugar and rich in fibre.  

Development of these healthier products required significant investment and testing due to changes in ingredients and material behaviour, as well as the need for new handling processes and knowledge development.