Princes: Securing supply through responsible sourcing

Princes is helping address the UK’s omega 3 intake gap by maintaining access to oily fish as an everyday staple. While some retailers removed North East Atlantic mackerel from shelves entirely due to sustainability concerns, Princes reviewed its supply chain and transitioned to MSC- certified Chilean Jack mackerel (Trachurus murphyi).  

This ensures continued availability of a convenient, affordable source of omega 3, vitamin D and B1, at a time when only 14-25% of UK adults meet recommended intake levels. Backed by consumer testing and available in tomato sauce, spicy tomato, sunflower oil and extra virgin olive oil variants, the move reinforces trust through Marine Stewardship Council certification while enabling healthier, more sustainable choices.