Suntory Ice Kick: Just the (iso)tonic

Launched in 2025, Lucozade Sport Ice Kick was purpose-built to support performance and hydration during sport and exercise. The citrus flavoured addition became Lucozade Sport’s biggest ever new product launch. Ice Kick is non-HFSS, containing less than 4.5g sugar per 100ml, while continuing to deliver carbohydrates and electrolytes to fuel performance at the point of sweat.  

Lucozade brand owner, Suntory Beverage & Food GB&I (SBF GB&I) is committed to supporting more active lifestyles through its wholly non-HFSS drinks portfolio and long standing sugar reduction programme, which has reduced sugar by 57% on average since 2013, while continuing to innovate across energy, sports and zero sugar ranges.