Mondelēz

Since its creation in 2011, Mondelēz International’s award-winning Health for Life programme has helped over 266,000 children and adults in Birmingham to live healthier lifestyles by learning how to grow their own food and engage in physical activity, healthy eating, and cooking. To date, they’ve invested over £5.2m, with over 1,400 colleagues volunteering to support food growing spaces.  

The pilot mapped and evaluated social and economic impact across initiatives, strengthening alignment between HR, CSR, and site leadership. Externally, it reinforced engagement with Birmingham City Council, and delivered clearer evidence and a more coherent account of the Bournville site’s contribution.