PepsiCo

PepsiCo UK has partnered with Magic Breakfast since 2009 through its Quaker brand, donating around 250,000 bowls of porridge each year to support the provision of nutritious, school friendly breakfasts for children most in need.  

Over the 15-year partnership, this support has been amplified through targeted campaigns, including the ‘Share the Warmth’ campaign, which delivered over 1.3 million bowls of porridge in the 2023/24 academic year via an on-pack matched donation scheme. In 2015, PepsiCo and Magic Breakfast also launched the ‘Feed Their Future’ campaign, supported by Carol Vorderman, to raise national awareness that child hunger is a barrier to learning.