Ensuring compliance with HFSS Regulations across the UK
Are you confused by the complex regulations that affect the advertising and promotion of your high fat, salt and sugar (HFSS) products? Do you want to learn how to comply with current and future regulation? How will regulations differ across UK nations?
This webinar will be an opportunity to hear from policy makers, and industry experts with extensive experience in interpreting regulation in this area.
The webinar will explain:
- How to take steps to ensure you comply with forthcoming advertising rules for HFSS products.
- How businesses have responded to placement regulation in England since its introduction in 2022.
- Welsh Government and Scottish Government plans to implement promotional restrictions in the future
Speakers
- Chris Walker, Head of Policy and Public Affairs, Advertising Association
- Michelle Morris, Professor of Data Science for Food, University of Leeds
- Jasmine Tompkins, Head of Wider Determinants of Health, Welsh Government
- Cheryl McNulty, Restricting Promotions Team Leader, Diet and Healthy Weight, Scottish Government
- Kate Harrington, Senior Executive of Diet and Health, FDF
- Amy Glass, Head of UK Diet and Health Policy, FDF
- Louise Allen, Senior Executive of Diet and Health, FDF
Programme
|
Timings |
Topic |
Speaker |
|
10:30 (5 mins)
|
Welcome and Housekeeping · Welcome · Brief overview of FDF · How to submit questions |
Amy Glass (FDF) |
|
LHF Advertising |
||
|
10.35 (10 mins) |
Introduction to the LHF Advertising Regulation · What businesses / media / products are in scope – including brief overview of NPM · Difference between LHF and HFSS · FDF Resources |
Louise Allen (FDF) |
|
10.45 (15 mins) |
Overview of ASA guidance on LHF Advertising · Role of ASA · How you can ensure your brand advertising doesn’t promote a LHF product · Approach to enforcement · Timing and next steps |
Chris Walker (Advertising Association) |
|
11.00 (15 mins) |
Q and A Session |
Chris Walker Louise Allen Amy Glass |
|
HFSS Promotions |
||
|
11:15 (15 mins) |
HFSS – a consumer perspective · Overview of Consumer Data Research Centre work to evaluate the impacts of HFSS legislation. |
Michelle Morris (University of Leeds)
|
|
11.30 (15 mins) |
Healthier Product Innovation: Industry progress · New Kantar data demonstrating progress by FDF members in supporting healthier baskets · Case studies of recent HFSS innovations · Overview of HFSS volume-based promotions, coming into force in England in Oct 2025 |
Kate Harrington (FDF)
|
|
11:45 (15 mins) |
HFSS policy in Wales · Overview of upcoming Regulations in Wales · Guidance and resources for industry · Timeline and next steps |
Jasmine Tompkins (Welsh Government) |
|
12:00 (15 mins)
|
HFSS policy in Scotland · Overview of planned Regulations in Scotland · Timeline and next steps |
Cheryl McNulty (Scottish Government) |
|
12:15 (15 mins)
|
Q and A session |
All speakers |
|
12:30 |
Thanks and Close |
Amy Glass (FDF) |
Webinar
24 June 2025
10:30 - 12:30
Free Event