Currently only 9% of adults meet the recommended amount of fibre. In 2015 the government increased the dietary recommendation from 24g to 30g per day and since then there has been very little change in the UK population intake. Over the years government policy has focused on reducing the amount of calories, salt and sugar we consume, but there has been little focus on increasing foods and nutrients we need more of. The FDF and its members are committed to proactively bridge the gap between fibre intakes and the dietary recommendation with an industry led initiative. Our ‘Action on Fibre’ pledges introduce a range of commitments which our members have taken to help bridge this gap.

Action on Fibre Signatories

Action on Fibre Leaflet

FDF Members Action on Fibre

Latest updates

FDF Diet and Health Award – Entries are now open!

Has your company made a significant contribution to improve the health of its customers?

Enter the FDF Awards - Diet and Health category before 28 February 2022, for your chance to win. It’s completely free to enter!

View the full criteria

Find out more about the FDF Awards

FDF Registered Dietitian / Nutritionist of the Year Award – Entries are now open!

Do you know a Registered Dietitian or Nutritionist who has made an exceptional contribution to the food and drink sector?

Nominate them for the FDF Registered Dietitian / Nutritionist of the Year award before the deadline of 28 February 2022. It’s completely free to enter!

View the full criteria

Find out more about the FDF Awards

Action on Fibre - Sugar Awareness Week

From Monday 8th November, Action on Sugar launched their annual Sugar Awareness week, focusing on sugary snack foods and misleading claims on packaging. 

FDF and our members are committed to help improve the health of the nation, as such we launched Action on Fibre in September. Did you know that fibre can play an important role in helping to reduce the amount of sugar in products? Read this short article on the role of dietary fibre in sugar reduction, featuring some great case studies from FDF members.


The role of dietary fibre in sugar reduction


The FDF donates over 500 meals to the Felix Project

A really nice bit of news to share with you this week – the FDF has donated 210kgs of food, the equivalence of 500 meals, to the Felix Project. Many of you previously provided food and drink products which were high in fibre for the FDF’s Parliamentary Action on Fibre Event in September. After the event, any products which were leftover were donated to the Felix Project and the FDF will continue to do so for future events.

Focus on Fibre webinar 29th September 2pm – 3pm

Interested in increasing the fibre content of your recipes? Join this webinar to learn from industry experts about fibre, its functionality and applications in different sectors of the food industry. Take the opportunity to learn about the role of fibre within food manufacturing. Learn about functional fibres and how they play a starring role in reformulation by helping to not only increase fibre but also reduce levels of fat, sugar and calories to meet UK nutritional targets.

There will be a Q&A session at the end to allow you to discuss your reformulation queries with our experts.

We are delighted to have input from Dr Janice Taylor, Programme lead Food Science, Glasgow Caledonian University. Paul McKnight, Research & Development Manager at Macphie of Glenbervie and Jennifer Clarke, Business Development Manager and Chew Tan, Applications Manager at Daymer Foods.


Click here for more details and to view the recording

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Fibre is an important part of our diet, with many health benefits and we don’t eat enough.

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Action on Fibre signatories

Find out who’s signed up to the FDF’s Action on Fibre initiative.

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Case Study

Action on Fibre case studies

FDF members are taking action to increase fibre intakes – see some great examples here.


Scottish food businesses receive funding to make their recipes healthier

Food and Drink Federation (FDF) Scotland has provided funding to 12 food businesses from across Scotland to help them make their products healthier.

Read more

Food and drink industry launch new Action on Fibre initiative to boost consumer intake of fibre

As part of its new, annual, Celebrating Food and Nutrition Week, the Food and Drink Federation (FDF), has launched a new initiative – Action on Fibre - to help people boost their fibre intake.

Read more

National Food Strategy Part II Report - Update

FDF’s Chief Scientific Officer, Kate Halliwell responds to the publication of the second part of the National Food Strategy report.

Read more

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