Shaping a Healthier Future
Shaping a healthier future through food & drink
Supporting the nation’s health is a key priority for food and drink manufacturers. This includes supporting our 500,000 strong workforce to stay healthy and in employment, as well as supporting healthy diets across the UK through the products we make and sell – from everyday staples, like oats and frozen peas, to new innovative healthier snacks.
Companies have been investing in healthier product development for decades. As a result, our members’ products now have 31% less salt, 30% less sugar and 24% fewer calories compared to 20151.
Our Shaping a healthier future report highlights the ongoing work of food and drink manufacturers to support the nation's health, alongside championing how we can work with government and other partners to drive further progress.
1. Kantar Worldpanel GB Take Home Purchase data for FDF members, 2024 vs 2015 total nutrient volume contribution (percentage difference)
A wide variety of products
Our members produce a wide variety of food and drinks that form an important part of a healthy, balanced diet as depicted in the government’s Eatwell Guide. This includes ingredients used to cook at home like frozen peas and tinned tomatoes, to convenient options to support busy families, from veg-packed sauces to fortified breakfast cereals.
Supporting healthier diets
Member stories
Action on Fibre
In 2021, we launched our Action on Fibre initiative in which companies commit to help bridge the gap between fibre intakes and the dietary recommendation.
In 2024, participating brands delivered 118 million servings of fibre to the population by adapting recipes and launching higher fibre options.
Over the course of the initiative, these ongoing efforts have delivered 1.5 billion servings of fibre to the nation.
Spotlight on Scotland
Reformulation for Health Programme
Since 2019 we have been reformulating the health of Scotland’s diet, making everyday favourites healthier from scotch pies, black pudding, lorne sausage and haggis to ice cream, cheesecake, crisps and empire biscuits.
Funded by the Scottish Government, the Reformulation for Health programme works to demonstrably improve Scotland’s diet and embed the programme as the go-to voice for industry on reformulation support in Scotland.
