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Brand Launch of the Year 2021

16 September 2021

Macphie - Simply clever food

Macphie is a food business that is well established in its field and well-recognised in its industry. With a team of expert foodies working tirelessly to create simply clever food behind the scenes, the Macphie brand had become tired and didn’t reflect its team of gastronomic geniuses or appetite for innovation.


Despite a challenging year for the foodservice industry, Macphie gave its brand an incredible overhaul, revaluating everything from its purpose, its core values and its packaging suite. Working with a Glasgow-based creative agency, Macphie worked with everyone across the business, digging deep to reassess what the business is all about.

Launching the new brand in the midst of the pandemic also meant Macphie had to take some of its kitchen creativity into the online word to engage, inspire and enthuse its customers and bring them along on the journey.