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Registered Nutritionist / Dietitian of the Year 2021

16 September 2021

Claire Baseley - Ella's Kitchen

Claire is a Nutritionist for Ella’s Kitchen as well as running a successful freelance business as an independent consultant to the food industry and media. She champions nutritional improvement and education across the business and has set challenging targets to deliver the company mission to improve children’s lives through creating a healthy relationship with food.


Claire has influenced the brand to significantly reduce sugar and sweetness across the product portfolio by creating a nutrition strategy that sets some of the strictest nutritional targets in the baby food category, as well as encouraging clearer labelling.

Featuring regularly in Ella’s Kitchen PR and media, Claire also created educational content for parents, something which has been vital during the period of lockdown. The very popular Weanursery online educational hub includes numerous informative videos and articles featuring Claire, and she has been supporting parents throughout these challenging times with regular live events and Q&A sessions on Ella’s Kitchen and third-party channels.

Claire has also volunteered extensively through lockdown as Honorary Secretary of the Association for Nutrition, in her local foodbank, and at the Covid-19 vaccination centre, as well as acting as a mentor for nutritionists in the early stages of their careers.