Diet and health

Our industry recognises the role we play in supporting healthier and more balanced diets. We continue to take bold steps to provide healthier options for some of the nation’s best known brands by changing recipes; creating new, healthier products; and providing smaller portion sizes.

FDF members’ voluntary work is delivering substantial changes to UK shopping baskets, reducing salt, sugars and calories.  We also believe achieving balance is about much more than what is cut from our diets; increasing fruit, vegetables and wholegrains is also important, as is physical activity.  In 2021,  FDF launched its 'Action on Fibre' initiative to help bridge the gap between fibre intakes and dietary recommendations. 

Working alongside partner organisations, our members have a proud history of supporting communities, providing healthy options to breakfast clubs and redistributing surplus food to those who need it, as well as delivering extensive workplace health initiatives. We want to work with government to partner on ways to tackle obesity and health inequalities in communities throughout the UK.