FDF members are committed to working alongside government as it develops calorie reduction guidelines. Compared to 5 years ago, FDF member products provide 10% fewer calories into the average shopping basket. Companies have already reformulated, produced smaller portioned products and encouraged customers to purchase lower calorie products.

PHE has developed voluntary calorie reduction guidelines for retail and out of home products, to be achieved by 2024. Most guidelines are based upon a 10% calorie reduction, and there are also guidelines for some single serve products.

FDF has concerns about the guidelines as there may be unintended dietary consequences for reducing calories within some of the products/categories (e.g. starchy carbohydrates, vegetable products, oily fish).

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