FDF members are committed to working alongside government as it develops calorie reduction guidelines. Compared to 4 years ago, FDF member products provide 11% fewer calories into the average shopping basket. Companies have already reformulated, produced smaller portioned products and encouraged customers to purchase lower calorie products.
PHE has developed voluntary calorie reduction guidelines for retail and out of home products, to be achieved by 2024. Most guidelines are based upon a 10% calorie reduction, and there are also guidelines for some single serve products.
FDF has concerns about the guidelines as there may be unintended dietary consequences for reducing calories within some of the products/categories (e.g. starchy carbohydrates, vegetable products, oily fish).
Receive updates on this topic
Want to keep up to date on this topic?
You can receive email updates on this topic by registering for an FDF account.
You can edit your preferences so that you receive updates on the topics and the type of information you are interested in.
Levels of obesity across the UK are too high. About 1 in 10 children are obese as they start school, and this doubles by year 6.
Reformulation, new product development and portion sizing are key actions for food and drink manufactures in the fight against obesity.
FDF members are working towards government’s voluntary sugar reduction guidelines of 20% by 2020. Great progress has been made, particularly in soft drinks. Compared to 4 years ago, FDF member products provide 11% less sugars into the average shopping basket.