FDF members have been voluntarily lowering fat, salt and sugars in recipes for decades. Companies also provide a range of portion sizes and resealable packaging options, along with clear, consistent nutrition information.

FDF member products now contribute 13% less calories, 15% less sugars and 24% less salt into the average shopping basket compared to 8 years ago1.

Innovating for healthier diets is not only about what we need to cut down – but also what should be increased. For example, we know that most people do not eat enough fibre. Industry recognises this gap and in 2021 launched ‘Action on Fibre’ to help bridge the gap between fibre intakes and the dietary recommendation.

Reformulation is technically challenging, costly and time consuming. A stable regulatory environment is needed so companies have the confidence to invest. The FDF works closely with government to inform reformulation policy and supports smaller businesses with guidance. FDF Scotland is proud to deliver Reformulation for Health, a Scottish Government funded programme to support smaller businesses to make their products healthier.

1. Kantar Worldpanel Take Home data for FDF members, total nutrient volumes in 2022 vs 2015

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Innovation for healthier diets case studies

Food and drink manufacturers are dedicated to playing their part to improve the nation’s health. Companies continue to take bold steps to provide healthier options for our much-loved brands by changing recipes, creating new healthier products, and adjusting portion sizes.

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Report

Celebrating Food and Nutrition Report 2023

This report provides a spotlight on the huge amount of work companies have already undertaken to help support consumers achieve a balanced diet.

Updates

Action on Fibre - First year progress

The FDF are pleased to launch the first year results from the Action on Fibre initiative. Since the launch of the initiative, the Action on Fibre signatories have been working hard and these results show the great progress they have made, helping to bridge the gap. A big thank you to the companies involved in this initiative and congratulations on the great results achieved!

Through new products and reformulating existing products, Action on Fibre Signatories have delivered 4.3 billion more servings of fibre to the population. That’s the equivalent to around 3.1 billion bowls of bran flakes or 4.5 billion slices of wholemeal bread. This has had a demonstrable impact Kantar Worldpanel data shows a 2% increase in fibre content of products purchased by consumers from participating brands. This is almost four times the growth in fibre of products purchased by consumers from the total food and drink market.

View the full results and case studies.

UK food and drink manufacturers driving change to support the health of the nation

The Food and Drink Federation (FDF), has released new data from Kantar Worldpanel showing that FDF member products contribute 13% fewer calories, 15% fewer sugars and 24% less salt to the average shopping basket than they did eight years ago[1].

The data shows that the average UK shopping basket has become healthier within recent years[2] and that the FDF's largest companies have managed to achieve improvements on nutrition which are around four times that of smaller companies [3]. This demonstrates that more support is needed to help smaller businesses reformulate.

More information can be found in the press release.

The new data has been featured by the following media:

[1] Kantar Worldpanel Take Home data for FDF members, total nutrient volumes in 2022 vs 2015

[2] There has been a 9% reduction in the overall Nutrient Profile Model score for the total food and drink market since 2018 - Kantar Worldpanel Take Home data for Total Food and Drink market, Nutrient Profile Model Score 2022 vs 2018

[3] FDF’s largest companies have on average reduced the Nutrient profile Model score of their products by 11%, which is nearly four times the reduction achieved by our wider membership - Kantar Worldpanel Take Home data for FDF President’s committee members, Nutrient Profile Model Score 2022 vs 2018

Fibre February 2023

For this years Fibre February the FDF hosted a webinar focusing on the importance of reformulation, innovation and targeted initiatives to help bridge the fibre gap in lower socioeconomic groups.

Speakers from academia spoke about how industry and academics can co-design interventions to effectively increase fibre intakes in low-socio-economic status populations. Industry experts gave great case studies on some of the work they have done to help bridge the fibre gap in lower socio-economic status population.

View the webinar here.

Innovation for healthier diets guidance

To support businesses on reformulation FDF has created guidance:

FDF Scotland delivers Reformulation for Health, a Scottish Government funded programme to support smaller businesses to make their products healthier. They have produced a raft of tools available in their reformulation support toolkit. Including:

Additional guidance from stakeholders can be found here:

News

FDF Scotland response to Scottish Government restricting food and drink promotions regulations

Food and Drink Federation Scotland has responded to the Scottish Government consultation on restricting promotions of food and drink regulations.

Read more

£50K of funding launched to help make Scottish food healthier

FDF Scotland has announced £50,000 of funding to help Scottish producers to make their food healthier.

Read more

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Related topics

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Action on Fibre

Our members have pledged to take Action on Fibre and help bridge the gap between fibre intakes and the dietary recommendation.

reformulation

Calorie reduction

FDF members are committed to working alongside government as it develops calorie reduction guidelines. Compared to 8 years ago, FDF member products provide 13% fewer calories into the average shopping basket.

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Sugars

FDF members are working towards government’s voluntary sugar reduction guidelines of 20% by 2020. Great progress has been made, particularly in soft drinks. Compared to 8 years ago, FDF member products provide 15% less sugars into the average shopping basket.

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Salt

The UK is widely acknowledged to be leading the world in salt reduction and companies are working to specific voluntary guidelines set by Government. Compared to 8 years ago, FDF member products now provide 24% less salt into the average shopping basket.