Next steps to bridging the fibre gap
Our Action on Fibre initiative has made amazing progress but we need support to increase public awareness and to educate and empower individuals to increase their fibre intake.
Currently only 9% of adults meet the recommended amount of fibre. In 2015 the government increased the dietary recommendation from 24g to 30g per day and since then there has been very little change in the UK population intake.
Over the years government policy has focused on reducing the amount of calories, salt and sugar we consume, but there has been little focus on increasing foods and nutrients we need more of.
The FDF and its members are committed to proactively bridge the gap between fibre intakes and the dietary recommendation with an industry led initiative. Our ‘Action on Fibre’ pledges introduce a range of commitments which our members have taken to help bridge this gap.
Action on Fibre progress
Since the launch of the Action on Fibre initiative, our member have been working hard to bridge the gap. We are pleased to share the progress of the Action on Fibre initiative.
Read moreOur members taking action on fibre
Tate & Lyle join the fight for Action on Fibre
Tate & Lyle's global head of nutrition Kavita Karnik talks to the FDF about the benefits of fibre.
How AB Mauri are taking Action on Fibre
Vicky McColl speaks about their research and newly developed product range.
All about Fibre
Fibre is an important part of our diet, with many health benefits and we don’t eat enough.
Action on Fibre signatories
Find out who’s signed up to the FDF’s Action on Fibre initiative.
Case Study
Action on Fibre case studies
FDF members are taking action to increase fibre intakes – see some great examples here.
Latest updates
International Whole Grain day: Benefits of Oats and Barely
Today is International Whole Grain Day, in honour of this the British Oats and Barley Millers' Association has written a helpful article on the benefits of oats and barley and their use to increase the fibre content as part of a healthy daily diet.
The article gives some helpful background on dietary fibre, oats and barley, their health benefits and use in product innovation.
BNF - Healthy Eating Week 2023
Every year the British Nutrition Foundation run Healthy Eating Week, to highlight what we can do to have healthier lifestyles. This year they had various themes throughout the week from ‘Focus on Fibre’, ‘Eat your 5-a-day’ and ‘Vary your protein sources’. The FDF shared some great case studies throughout the week and an article.
Action on Fibre first year progress
Bridging the fibre gap: A collaborative approach to healthier diets.
Action on Fibre - First year progress
The FDF are pleased to launch the first year results from the Action on Fibre initiative. Since the launch of the initiative, the Action on Fibre signatories have been working hard and these results show the great progress they have made, helping to bridge the gap. A big thank you to the companies involved in this initiative and congratulations on the great results achieved!
Through new products and reformulating existing products, Action on Fibre Signatories have delivered 7.2 billion more servings of fibre to the population. That’s the equivalent to around 5.5 billion bowls of bran flakes or 7.8 billion slices of wholemeal bread. This has had a demonstrable impact Kantar Worldpanel data shows a 2% increase in fibre content of products purchased by consumers from participating brands. This is almost four times the growth in fibre of products purchased by consumers from the total food and drink market.
News
Innovation fund drives healthier products
Eight collaborations between businesses and universities in Scotland have been awarded £75K to make healthier products.
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Report: Celebrating Food and Nutrition Report 2023
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The FDF and our members are committed to developing healthier products and have made substantial progress to date. This is not straightforward but is one of the most important measures food producers can take to improve the nations' health.
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