In 2021, FDF launched the Action on Fibre initiative to help bridge the gap between intakes and the dietary recommendation. Now more than a year in, we are pleased to launch the first year progress results alongside some great case studies. Since the launch of the initiative, the Action on Fibre signatories have been working hard and these results show the great progress they have made, helping to bridge the gap. A big thank you to the companies involved in this initiative and congratulations on the great results achieved!
Reformulation and innovation
Companies have been working hard to increase the fibre content of existing products and new innovations, in a diverse range of categories. Find out more here.
Communication to consumers
Informing and educating consumers is an important way to empower people to increase their fibre intakes. Find out how companies have been highlighting fibre in product labelling and recipes.
Working with stakeholders
In order to bridge the fibre gap all stakeholders need to play their part. Companies have been working with stakeholders across the supply chain and the workplace to raise awareness of the benefits and sources of fibre. Find out more here
Our members have pledged to take Action on Fibre and help bridge the gap between fibre intakes and the dietary recommendation.
Reformulation, new product development and portion sizing are key actions for food and drink manufactures in the fight against obesity.