Brand Launch of the Year 2022
30 November 2022
Mars Food - Ben’s Original™ Evolution
The tragic murder of George Floyd was a seismic moment in culture, sparking a racial reckoning that led brands – including Uncle Ben’s – to look inward, consider the impact of its past and commit to changes to support a more inclusive world.
Mars Food took brave steps to stop, listen and learn, before introducing their new brand, Ben’s Original™, alongside a new purpose to create opportunities that offer everyone a seat at the table. Executed with strategic precision, the new brand has been positively welcomed by UK consumers and worldwide.