Shaping a Healthier Future

Shaping a healthier future through food & drink

Food and drink manufacturers continue to support the nation’s health, from developing healthier recipes to supporting our local communities. This includes, providing the everyday staples in our kitchen cupboards and freezers, through to convenient options to support busy families and new, healthier snacks.

Companies have been investing in the development of healthier options for decades. As a result, our members’ products now contribute 19% less sugar, 18% less salt and 17 % fewer calories, compared to 20211.

In the last five years, the NPM2 score of products sold by FDF members has improved by 13% - demonstrating that our members' products are getting healthier3.

Read the report

* The NPM is the scale that the Government uses to determine which products are designated ’less healthy’.

Industry progress

Our Shaping a Healthier Future report shines a light on the work of food and drink manufacturers to support healthier diets. This includes nudging consumers towards healthier choices, by changing recipes, creating new, healthier products, and providing smaller portion sizes, through to workplace and community health initiatives.

Our asks of government

We are proud to celebrate the fantastic innovation and investment from our companies to support healthier diets and want to work with government to build on this momentum.

Government can support industry by:

  • Maintaining a stable regulatory environment and consistent goalposts to give companies the certainty they need to invest in further healthier product innovation.
  • Delivering mandatory healthy food sales reporting across the whole food sector, working in collaboration with industry to support transparent data reporting.
  • Establishing a reformulation programme to support SMEs based on the Reformulation for Health Programme in Scotland.
  • Launching a new public health campaign with positive, practical messaging to support consumer behaviour change.

FDF members' progress

By changing recipes, creating new, healthier products, and providing smaller portion sizes, our members are playing a key role in supporting healthier diets.

Mars Food & Nutrition ready meals

Mars Food & Nutrition expanded its ambient ready‑meal range in 2025, adding 12 new Ben’s Original and Dolmio meals, bringing the total to 29. The extended Ben’s Original Lunch Bowls lineup features grains, pulses, and vegetables, being either a source or high in fibre. All meals are non‑HFSS, meet the Mars Nutrition Criteria and most are low in saturated fat and sugar.

Read more

Danone Actimel yogurt

Danone UK and Ireland has reformulated its Actimel portfolio to reduce sugar and support healthier choices. As a health focused company, it remains committed to further reductions while maintaining taste and overall product experience, recognising these factors drive consumer decisions.

Read more

Kellogg’s All Bran breakfast cereal

Kellogg’s All-Bran has a long-standing reputation as a high fibre breakfast option and has been available in the UK for over a century. Made from wheat bran and wholewheat flour, it supports daily fibre intake. Each bowl provides 10g of fibre and contains wheat bran fibre scientifically proven to support gut health.

Read more

Premier Foods Delicious & Light range

Launched in Spring 2022, following three years of testing and development by its expert bakers, Mr Kipling Delicious & Light offers a range of cakes and pies for consumers seeking a healthier treat that still delivers on taste. It was the first full range of cakes to meet government’s healthier eating guidelines, achieved through significant investment to create its first non-HFSS cake.

Read more
Member stories

Action on Fibre

In 2021, we launched our Action on Fibre initiative where companies commit to bridging the gap between fibre intakes and the dietary recommendation.

In 2025, participating brands delivered over 130 million servings of fibre to the population by adapting recipes and launching higher fibre products1.

Over the course of the initiative, these ongoing efforts have delivered over two billion servings of fibre to the nation2.

Read more about Action on Fibre to see some of the work companies are doing to raise awareness of higher fibre options, with the growing trend of ‘fibremaxxing’ a sign that fibre is finally rising on the agenda for consumers.

Action on Fibre

Spotlight on supporting SMEs

Driving positive change

The Reformulation for Health programme, funded by the Scottish Government, provides support to Scottish SME food and drink manufacturers to make their products healthier.

Since 2019, the programme has improved the nutritional profile of favourite Scottish meals and snacks by reducing the calories, fat, sugar, and salt, and adding more fibre, fruit, and vegetables.

The reformulation landscape in Scotland is undergoing big changes, with the implementation of Scottish HFSS promotion restrictions on 1st October 2026 and the implementation of the Good Food Nation Act. To support these new legislative targets, the programme is pivoting support for Scotland’s food and drink manufacturing sector toward the development of non-HFSS products, by assisting the Scottish retail supply chain.

Reformulation for Health

Workplace and community health

With food and drink manufacturers based in every local authority across the UK, our industry plays a key role in supporting the health of our people and communities.

Our members have a proud history of working alongside partner organisations to support communities, providing healthy options to breakfast clubs, supporting local community sport, redistributing surplus food to those who need it, as well as delivering extensive workplace and community health initiatives.

Our report provides a snapshot of some of the work our members are doing to support communities and workforces.

Read the report

 

1.Worldpanel by Numerator - GB Take Home Food & Drink - Nutrient volume contribution (percentage difference), FDF total members, 2025 vs 2021. 
2.The NPM is the scale that the Government uses to determine which products are designated ’less healthy’.
3.Worldpanel by Numerator - GB Take Home Food & Drink - sales weighted average Nutrient Profile Model score, FDF total members, 2021, 2025. The average NPM score of FDF total member products is 3.3 in 2025, compared to 3.8 in 2021. A score above 4 for food is considered ’less healthy’.