Developing a sustainability strategy and advertising your environmental credentials

15 November 2022

Putting sustainable and responsible practices at the heart of business activity is now a pivotal requirement for regulators, investors, and other stakeholders. While profit will always be a key indicator of success, it can no longer be the only benchmark and increasingly investors see the correlation between strong sustainability credentials and increased brand value and business resilience.


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With this in mind, it is vital that food and drink businesses understand their sustainability risks and opportunities across all aspects of their operations and supply chains and develop strategies, policies, and reporting practices effectively to enhance their impact and brand value. That said, environmental and sustainability claims have been high on the agenda within the food and drink sector for some time, and with the Competition and Markets Authority's (CMA) introduction of its Green Claims Code in 2021 and subsequent action from the ASA, it's even more important that food and drink businesses get it right and avoid exaggerating their environmental credentials.

Please register for this webinar if you are interested in understanding how to develop your sustainability strategy and some of the key factors to consider when making environmental claims in advertising.



StuartMcCallumheadandshoulders500x500_1.jpgStuart McCallum is RSM’s National Head of Food and Drink. His experience of F&D includes previously heading up an F&D team within the banking industry, funding growth plans and advising a wide range of clients on strategic planning aspects.



Rich Hall 500x500.jpgRich Hall is UK Head of Sustainability at RSM. He has worked both internationally and in the UK with some of the world’s largest, most complex businesses and respected brands, taking their major ESG projects from inception through to successful implementation. Rich’s experience within the food and drink industry includes strategy, global supply chains and operational risk assessments, financing, performance management and reporting and assurance.


dan-smith.jpgDan Smith heads up the UK advertising law and food and drink sector teams at Gowling WLG. Dan uses years of experience working with some of the world's biggest brands to help clients to push creative boundaries with their advertising, while managing legal and reputational risk. He is an expert in environmental claims in advertising, having advised on some of the ASA's most notable recent decisions (including in relation to carbon neutral claims and 'greener' plant-based food options).


RSM - Developing a sustainability strategy and advertising your environmental credentials