Careers: Taste Success – A Future in Food
'Taste Success – A Future in Food' is our industry-led campaign to attract new talent to UK food and drink manufacturing.
What is Taste Success - A Future in Food?
'Taste Success – A Future in Food' is our industry-led Award winning campaign to
talent to UK food and drink manufacturing.
The campaign engages with young people via various channels to
bust the myths about food and drink manufacturing and raise awareness of the
good career prospects in the sector has to offer.
The campaign also engages with a number of stakeholder groups including
teachers, parents and careers advisors to make them aware of the opportunities
in our sector.
Key objectives of the campaign are:
- Engaging the 13-19 year old age group in the potential of our industry as a
career of first choice
- Changing the image of the food and drink manufacturing sector from being
outdated to a sector that is
identified as being at the cutting edge of science, technology and engineering
- Seizing the opportunity to raise the profile of the food and drink
manufacturing industry through public relations campaigns, event participation,
speaking engagements and digital engagement.
- Working in collaboration with key stakeholders such as Improve and IFST.
Visit the Taste Success website
Why are we doing this?
The food and drink sector is the UK's largest manufacturing sector, accounting
for 16% of the UK's total manufacturing sector, employing 400,000 people
in the UK, and as many as 1.2 million in related food services.
However, current figures show that the industry suffers from a number of skills
gaps, namely in science, technology and engineering related roles and that by
2020 we will
need 170,300 (1) new recruits to meet growing demand. More than 41,000 of these
will be in managerial positions and other professional occupations (24%).
Our industry needs talented and bright people that will not only nurture our
industry's heritage but will be responsible for driving innovation and future
Taste Success – A Future in Food aspires to engage with young people and show them that food and drink
manufacturing can offer a rewarding career with lots of exciting opportunities,
as well as
play a pivotal role in ensuring that there is a skilled and suitably qualified
workforce in the ever competitive and highly developed UK food sector.
Taste Success digital campaign
The digital output of the Taste Success campaign,
targets 16-18 year olds specifically who have choosen science subjects for A
Our online output aims to inspire young people to consider careers in the food
and drink manufacturing sector, an industry with a wealth of opportunities.
Have a look at what we have put together:
- YouTube videos - Watch our fun fictional 'Mad about Food' videos themed around food science
engineering – including our Award Winning Chilli Baby videos on FDFTasteSuccess YouTube channel.
- Facebook - Visit our Facebook page and try out our 'sexy food' app. Vote for the sexiest
food, nominate foods for your friends and learn about the science behind the
- Join us on Twitter - ask us a question @FDFTasteSuccess and tell us what
you think. You can also follow our tweets using the hashtag #tastesuccess
- MunchBot app - based on some of the robotic solutions used by food and drink
manufacturers to increase production and efficiency, with the MunchBot robot
need to grab as many food items as possible off a moving conveyor belt within
seconds - but avoid the tricks on the way which will steal points. Download for free from iTunes
- www.notgoingtouni.co.uk – Taste Success has a profile on this leading UK
website dedicated to helping school and college leavers make informed decisions
their future by showing the opportunities that exist outside of traditional
university such as apprenticeships, sponsored degrees, distance learning and
Our profile includes real-life case studies from across the food and drink
and information on career prospects and opportunities.
If you'd like further information about how to get involved with Taste Success – A Future in Food, then do please get in touch:
Tel: 020 7420 7140
Taste Success on Twitter: @FDFTasteSuccess.
(1) Data taken from Working Futures 4 Datasets (WIER and Cambridge Econometrics,
published by UKCES, 2011). This figure incorporates both jobs created by growth
and those created by 'replacement demand'.
Last reviewed: 05 Dec 2013