Training course

FDF Training: Retail Negotiation


FDF Member £495.00

Non Member £495.00

All prices exclude VAT.


Retail Negotiation Training

Life can be full of tough negotiations, but the food and drink industry is renowned for as perhaps being the toughest!  Theory and practice moulded into an interactive workshop that will empower attendees. Through a real insider’s view, we not only reveal how retailers negotiate, but also provide a process to follow to ensure you can stay in control and have the best chance of a successful outcome.

 We will cover topics such as


  • Understanding retail time-frames. When to begin.
  • What is negotiable?  When do negotiations start and stop.
  • What does each stage of negotiation look like?
  • Identify good negotiation theory.  Into practise.   
  • How to build power and stay in control
  • Keeping the relationship right whilst delivering the result.
  • Planning, preparation and strategy.
  • Using the right people in the right role at the right time

Who should attend?


  • New to commercial role or wanting to improve current knowledge. 
  • Commercial and Sales executives. 
  • Key Account Managers
  • Marketing and category managers wanting a broader knowledge 

Quotes from previous participants:


“Already using the training in the team which is great to see”


“We can put this training into use straight away, we should have done this ages ago.”


“I am going to put the rest of my team through this”


“I know exactly what I am going to target when I get back to work.  I can already see improvement opportunities”


This course is presented to you by GSCOP Ltd experts in Retail and Relationship management (David Miles and Ged Futter).

Organiser: Casey Horn, 020 7420 7146,