Companies are becoming ever-more innovative in communicating with their audiences. This category is for in-house or agency teams to enter campaigns centring on sales, driving behaviour change, launches, research or increasing awareness. The campaign can utilise a variety of media including digital, PR or marketing.
The judges will be looking for campaigns that are strongly evaluated against their original aims. Success will be considered against the original objectives and should include a variety of measurements, not just AVE or 'likes'.
The judges will be looking for a campaign that is creative, achieves its objectives, is clearly evaluated and robustly demonstrates its value for money.
Campaign of the Year 2021 - Coca-Cola Great Britain
Coca Cola's 'Open Like Never Before' campaign had the aim to encourage people to be open like never before and embrace a positive, resilient mindset, while also appreciating what was perhaps previously taken for granted.
Campaign of the Year 2020
In 2019, KP partnered with the world’s leading men’s health charity Movember for their ‘Check Your Nuts’ campaign.
Campaign of the Year 2019
As part of its wider lobbying work between April and May 2018, FareShare ran a campaign called Feed People First.