pladis has been made significant step changes to encourage consumers and employees to increase their fibre intake. With consumers at the core of innovation, developing products that contain fibre without compromising taste, is a huge part of what pladis does.
Throughout 2022 and the beginning of 2023, front of pack messaging on new launches under Jacobs, GoAhead and McVitie’s has made it easier for people to make informed choices when looking for healthier snacks.
GoAhead Fibre Jacks bring a positive nutrition story to the core range. Packed full of wholegrain oats, these high fibre flapjacks are the perfect afternoon pick me up. Wholistic - a new sub brand of the leading healthier biscuit brand Go Ahead - has paved the way for benefit led innovation with fibre and digestive health playing a key role.