FDF members are working towards government’s voluntary sugar reduction guidelines of 20% by 2020. Great progress has been made, particularly in soft drinks. Compared to 4 years ago, FDF member products provide 11% less sugars into the average shopping basket .
Despite this, we do not believe the government’s aim of a 20% reduction across multiple food categories by 2020 is feasible. Reformulation takes time. The work is particularly challenging in foods where sugars play many roles beyond adding sweetness, for example they can prolong shelf-life, help cakes to rise, and change how ice crystals form in ice-cream. Where technical challenges or consumer acceptance limit progress, members are creating smaller portions and encouraging consumers to switch to lower-sugars alternatives, where possible.
 Kantar Worldpanel data for FDF members (2015 – 2019)
- Year 4 (2020 data) final monitoring report - formal assessment of achievement to 20% target. Will include PHE’s recommendations to Government on next steps to reduce sugars intakes. Government said they may consider fiscal measures if insufficient progress has been made.
- Review of soft drinks industry levy to decide if it should be extended to milk-based drinks.
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Guidance: Reformulation guide - Spotlight on sugars
31 July 2016
This guidance sets out regulatory considerations for sugars reduction, outlines available sugar replacers and factors affecting consumer acceptance of sugar replacers.Read more