Training course

Commercial Management Training

FDF Member £490.00

Non Member £490.00

All prices exclude VAT.


Course overview

Full details

A successful food and drink business relies on several aspects: great products, customer service, innovation capability, solid and efficient operations, ability to adapt to today’s fast-moving environment, but always great people. This training will improve capability and give confidence enabling attendees to communicate with impact, both listening and influencing.

Course objectives:

Understand the following:


  • How is your buyer measured? Financial essentials
  • Know which retailers work best for you – who is aligned?
  • Retailer structure and organisation – who does what?
  • How efficient are you? Can you get it right first time?
  • How to get a listing. Keep a listing. Grow a business.
  • Account management skills
  • Making it personal. Listening. Getting traction with your buyer.


Who should attend?

  • New to commercial role or wanting to improve current knowledge.
  • Commercial and Sales executives.
  • Key Account Managers


Event feedback

'Fresh perspective, even for experienced sales people'

'Gained an insight into buyers motives & how best to achieve a strong relationship'

'Insightful day into the industry, life of a buyer, key skills of becoming a great NAM'

'Great introductory insight into account management, also great to be led by two experienced people in the industry'

'Great overview of being a commercial manager with insight into a buyers mind'


This course is presented to you by Ged Futter and David Miles from GSCOP Ltd, Experts in Retail & Relationship management.

Organiser: Casey Horn, 020 7420 7146,