Training course

FDF Training: Retail Negotiation

FDF Member £495.00

Non Member £495.00

All prices exclude VAT.


Life can be full of tough negotiations, but the food and drink industry is renowned for being the toughest! Theory and practice moulded into an interactive workshop that will empower attendees. Through a real insider’s view, we not only reveal how retailers negotiate, but also provide a process to follow to ensure you can stay in control and have the best chance of a successful outcome.

Topics covered:

  • Customer planning and buyer behaviour
  • Phases of negotiation
  • Negotiating theory and tools of the trade
  • Negotiation planning and preparation
  • Opening, bartering, closing and agreements
  • Roles and responsibilities
  • Power and conflict
  • Making it happen - Q&A

Who should attend?


  • New to commercial role or wanting to improve current knowledge. 
  • Commercial and Sales executives. 
  • Key Account Managers
  • Marketing and category managers wanting a broader knowledge 

Previous attendees have said...

“Insightful and powerful”

 “Very good content, engaging exercises”

“Informative, simple to follow.  Helpful skills and tips to use”

“Facilitation was excellent.  Couldn’t have asked for better”

“10 out of 10 facilitation”


This course is presented to you by David Miles and Ged Futter of GSCOP Ltd, experts in Retail and Relationship management.

Organiser: Craig Hannington, 02074207126,