FDF Event  Free Event

FDF Webinar: SME - Creating the Right D2C Communication Model

FREE event


FDF are delighted to partner with Definition Agency for this exclusive webinar on communications and messaging for D2C SME brands.

This free webinar will look at how the D2C landscape has changed since the outbreak of the Covid-19 pandemic. The D2C trend in food and beverage had been in evidence for some time prior to the pandemic. The impact of Coronavirus on the sector has seen this gain in momentum.

We will look at best practice for SME and challenger brands that opt for the D2C both in relation to what the right model is for their brand and what this means for their communications and messaging.

The webinar will use case studies to show best practice and highlight pitfalls to be avoided.

To discuss this important topic we will bring together the following industry experts in a virtual 'round table' style format:

  • Sandra Hobson, Head of London for Definition Agency
  • Sam Jordan, Executive Vice President of Manifesto Growth Architects


Sandra Hobson
Head of London for Definition Agency

Sandra is Head of London for Definition Agency.

Definition is a multi-award-winning agency combining over 25 years' strategic public relations, digital media, content production and marketing expertise with teams in London, Leeds and Dubai.

With over 20 years corporate and consumer PR and marketing experience under her belt, Sandra has spent much of this time working with food and beverage companies and brands including Unilever, Kraft Heinz and Mondelez. She has also worked with the Organic Trade Board, the Consumer Goods Forum and most of the big grocery retailers in the UK. She has lead national and international campaigns.

Sam Jordan
Head of London for Definition Agency

Sam is the Executive Vice President of Manifesto Growth Architects, a consultancy that specialises in developing D2C strategies for its clients. Sam's recent clients include leading media businesses like The Wall Street Journal, Conde Nast, Fox and Harvard Business Review as well as major global consumer goods corporations. He is also the author of Membership Economics: How to make money in the Membership Economy a cross-industry research project exploring what it takes to succeed with Membership and Subscriptions models.

Before joining Manifesto Sam managed successful consultancies and agencies in London and New York. He is a graduate of Manchester Business School and lives in West London with his wife Catherine and their two kids.

Organiser: Craig Hannington, 02074207126, craig.hannington@fdf.org.uk