FDF Event  Free Event

FDF Webinar: SME - Creating the Right D2C Communication Model

FREE event


FDF are delighted to partner with Definition Agency for this exclusive webinar on communications and messaging for D2C SME brands.

This free webinar will look at how the D2C landscape has changed since the outbreak of the Covid-19 pandemic. The D2C trend in food and beverage had been in evidence for some time prior to the pandemic. The impact of Coronavirus on the sector has seen this gain in momentum. 

We will look at best practice for SME and challenger brands that opt for the D2C both in relation to what the right model is for their brand and what this means for their communications and messaging. 

The webinar will use case studies to show best practice and highlight pitfalls to be avoided.

To discuss this important topic we will bring together the following industry experts in a virtual 'round table' style format:

  • Sandra Hobson, Head of London for Definition Agency
  • Sam Jordan, Executive Vice President of Manifesto Growth Architects
  • Third speaker TBC. 



Organiser: Craig Hannington, 02074207126, craig.hannington@fdf.org.uk