SFDF Event  50% discount for FDF Members

Spotlight on Social Media


FDF Member £50.00 (Saving £50)

Non Member £100.00

All prices exclude VAT.


An immersive half day training workshop designed to explore current trends and topics impacting the social media space.

Designed specifically for food and drink businesses, the training session aims to empower attendees, enabling them to return to their organisations with an up-to-date understanding of social media and the opportunities it presents.

Topics covered include:

  • Social media industry snapshot: A look at current trends, potential uses & the opportunities for food & drink businesses 
  • Tips and guides for developing a robust social media strategy 
  • Social media through the lens of legal compliance & corporate governance
  • Reputation management & how to navigate a social media crisis
  • Tools & techniques for monitoring, reporting & improved efficiency
  • Best practice social media including food & drink case studies 


We are delighted to partner with LUX - The Food & Drink Agency - whose expert team will deliver the training session.

  • Laura Blackhurst - Head of Social Media 

As LUX’s Head of Social, Laura will impart award-winning knowledge on the use of social media including best practice, governance, tools, advertising tactics and current trends that help grow your audience quickly and effectively. Laura was awarded The Herald's 'Digital Professional of the Year 2017'.

  • Mhairi MacLeod - Director & Co-Founder 

A born strategist, Mhairi has worked with a variety of household name food and drink businesses including BrewDog, Tennent's, Mackays, Dishoom, RR. Spink & Sons & Mrs Tilly's. Named one of The Drum's 'top 30 under 30 in Digital', Mhairi specialising in devising strategy for high growth businesses working to ambitious objectives. 

Shepherd and Wedderburn LLP will also take part in the event to ensure you are aware of the role of employment law and corporate governance in managing you social media channels.

  • John MacKenzie, Partner, Shepherd and Wedderburn LLP

John has advised clients in relation to the risks posed by social media and online business for many years. A top ranked commercial litigator he has represented clients in the court in Scotland, England and Europe.

  • Matt Phillip, Associate, Shepherd and Wedderburn LLP

Matt works closely with John and has a wide range of experience dealing with claims against employees taking confidential information, through to advising on reputation management.

John and Matt will be on hand to answer any of your questions about the legal aspects of social media.

Location, Date & Time

Wednesday 14th June, 9.30am - 1.30pm

The workshop will be delivered at LUX's purpose-built and newly opened Food & Drink Studio: 4th Floor, Sugar Bond House, 2 Anderson Place, Edinburgh, EH6 5NP.

Free car parking is available on site. The training space is disabled access friendly.

Lunch & refreshments are provided throughout the session. Please make any dietary requirements known at the point of booking.


FDF Member £50 + VAT

Non Member £100 + VAT

Organiser: Kirsty Ritchie, 0131 222 8040, kirsty.ritchie@fdfscotland.org.uk