Have you launched an exciting new brand, whether a single product or a range?

Or is your business strengthening an existing brand or rebranding an existing range?

This category will look at food and drink manufacturers launching a new brand, launching a new initiative to strengthen an existing brand or launching a rebrand. In all three cases, the brand may relate to a single product or a range of products.

Judges will look at the brand positioning, communication, differentiation, protectability and the initiatives taken to build consumer engagement, whether rational, emotional or both.

Entries will need to show why a specific brand approach has been adopted, the steps taken to protect and communicate it, with metrics demonstrating consumer engagement.

Previous winners

Brand Launch of the Year 2021 - Macphie

Case Study

Brand Launch of the Year 2021 - Macphie

Despite a challenging year for the foodservice industry, Macphie gave its brand an incredible overhaul, revaluating everything from its purpose, its core values and its packaging suite.

Birds Eye

Case Study

Brand Launch of the Year 2020

Green Cuisine, a sub brand launched by Birds Eye, is a versatile range of products made with pea protein and includes twists on three dinnertime staples: Meat Free Burgers, Meat Free Sausages and Meat Free Swedish Style Meatballs.

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Case Study

Brand Launch of the Year 2019

Britvic Plc - Robinsons Fruit Creations and Robinsons Fruit Cordials

All awards case studies