At Jordans Dorset Ryvita 99% of their products are high in or a source of fibre and they have advertised this for years.
Jordans Dorset Ryvita spent three years driving a campaign on Ryvita called Fibre Fit, which had everything from quizzes, recipes, live events and a high fibre app, all fronted by our ambassador Davina McCall.
Over the last year their focus has been on driving the Jordans and dorset cereals ranges on TV.
The launch of the New dorset cereals muesli crunch has been supported with TV, social, digital, plus retailer magazines and instore support and reached 27m consumers.
Through TV, digital and social advertising for our Jordans Tasty by nature range we reached over 28 million consumers.