Redesigning Jordans and Ryvita packs

In 2022, Jordans Dorset Ryvita underwent a redesign of all their packaging. As part of this process, they ensured all products containing fibre carried a source of or high in fibre claim.

Jordans packs now prominently display "High fibre" or "Source of Fibre" on the back of the packaging. Ryvita Crispbreads emphasize being high in fibre for a healthy gut, as they contain rye, which contributes to normal bowel function. Ryvita Thins are specifically labeled as "High in Fibre."

While the packaging for the Dorset range was not redesigned, packs already highlight being a source of or high in fibre on the front or side of the packaging.