Schär also published three website articles linked to from a dedicated consumer newsletter and social media posts.
- What is fibre | Schär (schaer.com)
- 10 ways to boost your fibre intake | gluten-free | Schär (schaer.com)
- The importance of fibre for children | Schär (schaer.com)
The newsletter had a great reception – the stats are as follows:
- Sept 2021: 108K recipients; 27.6% OR; 1.4% average CR on fibre-related articles.
- Feb 2022: 108K recipients; 29% OR; 1.5% average CR on fibre-related articles.
Their fibre-focussed social posts and newsletter content received the 2nd highest engagement of all campaigns in the same time period.