Why Action on Fibre
Currently only 4%* of adults meet the recommended amount of fibre. In 2015 the government increased the dietary recommendation from 24g to 30g per day and since then there has been very little change in the UK population intake.
In 2021, the FDF launched ‘Action on Fibre’ an industry led initiative to proactively bridge the gap between fibre intakes and the dietary recommendation.
*National Diet and Nutrition Survey 2019 to 2023
4%
30g
7%
Action on Fibre in progress
In 2021, we launched our Action on Fibre initiative where companies commit to bridging the gap between fibre intakes and the dietary recommendation.
In 2025, participating brands delivered over 130 million servings of fibre to the population by adapting recipes and launching higher fibre products.
Over the course of the initiative, these ongoing efforts have delivered over two billion servings of fibre to the nation.
A big thank you to the companies involved in this initiative and congratulations on the great results achieved!!
Action on Fibre retail partners
We are very pleased to announce the growth of our retail partners initiative, which now includes both Lidl and Aldi.
In 2025, Lidl GB announced a fibre strategy that spans its entire product range, reinforcing its position as an industry leader in healthy and sustainable diets, with their new initiative designed to make it easier and more affordable for customers to improve their diets.
Our newest retail partners, Aldi, has committed to developing new high-fibre products, sharing fibre-focused recipes, and making it easier for customers to identify and choose products that are high in fibre through the rollout of a new high-in-fibre logo.
Members taking Action on Fibre
Tate & Lyle join the fight for Action on Fibre
Tate & Lyle's global head of nutrition Kavita Karnik talks to the FDF about the benefits of fibre.
How AB Mauri are taking Action on Fibre
Vicky McColl speaks about their research and newly developed product range.
