General Mills - Old El Paso™ Extra Thin
30 August 2023
In March 2023, Old El Paso launched our thinnest tortilla yet. An individual tortilla wrap contains 96 calories per unfilled tortilla wrap. With this new range, Old El Paso is providing even more calorie orientated choice to its consumers, with the same delicious flavour and functionality.
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The product development has taken over 18 months for a core team involving four R&D people to develop this recipe and scale-up in factory. This included over 20 product and over 10 plant trials to get to a successful result. Rebalancing ingredients and nutrients whilst keeping taste, texture and flexibility was a significant challenge.
To wrap it all off, the back of pack recipe was consulted on with an external dietician.