Mondelez International case study: Sustainable Supply Chains
22 February 2020
Mondelez International is using its scale as the world’s largest chocolate maker to drive positive change for the communities on which it depends. Its Cocoa Life programme is an industry-leading, independently verified programme backed by Fairtrade that aims to support sustainable cocoa farmers, their families and their communities.
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Mondelez Internatonal’s Cocoa Life Programme focuses on transformation in five areas:
- Farming: Facilitatinf the adoption of improved agricultural practices and providing access to improved planting materials, crop protection and financial services.
- Community: Empowering communities to lead their own development.
- Youth: Encouraging quality education and making cocoa farming a more attractive profession.
- Livelihoods: Improving access to financial services and promoting entrepreneurship and additional income.
- Environment: Maintaining cocoa ecosystems and protecting the landscape.
Cocoa Life generates measureable, independently verified improvements for cocoa farmers and their communities. The programme has reached 92,000 farmers and farmers’ incomes have increased by 49% compared to farms outside the programme. Likewise, cocoa yield increased 37% more in Ghanaian Cocoa Life communities than those outside the programme.
In 2016 across Ghana, Côte d'Ivoire and Indonesia, Cocoa Life:
- Trained 74,400 farmers on agricultural practices
- Distributed 2.7 million cocoa seedlings
- Mapped around 115,000ha of cocoa farms
- Supported the activation of 850 Community Action Plans
- Trained 6,400 young people on cocoa related enterprises
- Established 1,200 Village Savings and Loan Associations with 22,300 community members – of which around 80% are women
- Trained 34,700 community members on good environmental practices to conserve ecosystems and farmland
Mondelez is investing $400m Cocoa Life by 2022 to help 200,000 farmers and to reach one million people in communities in Ghana, Côte d'Ivoire, Indonesia, the Dominican Republic, India and Brazil.
Mondelez has also announced a new relationship between Cadbury and Fairtrade. Fairtrade is now a partner for the whole Cocoa Life programme, which runs across the new Cadbury range. In June, Cadbury Dairy Milk bars became the first to carry the dual Cocoa Life and Fairtrade branding. It is Mondelez’s ambition to extend Cocoa Life to its other brands in the future.