Identifying what type of sustainability approach is right for you

15 June 2021

Each individual ESG journey is different. Approaches vary enormously by market, sector, ownership structure and from business to business depending on culture, track-record and where a business is on its individual ESG journey.

During this webinar we will outline a number of common ‘personas’ that can help organisations understand different approaches, the appetite for sustainability within their business and how to focus on priorities to create an approach to sustainability that is authentic, effective and supports the delivery of your business strategy. 


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Presenter: Debbie Daly

Debbie has over 25 years’ experience in helping clients engage and influence key stakeholders and protect corporate reputation through strategic communications.  She has advised clients in the food and drink and packaging, sectors on business-critical issues in areas such as recycling, end of life solutions, sustainable packaging, renewable materials and sustainable forestry.

Debbie is a member of Instinctif Partners’ Reinventing Responsibility team, which works with businesses to help them create sustainable business strategies; influence and  engage with multiple stakeholders for systems change; and communicate their sustainability strategies and the impact of their actions, for better business outcomes.

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Identifying what type of sustainability approach is right for you