How partnership working can tackle food poverty and reduce food waste

20 June 2023

Watch this informative webinar where FareShare’s Ashley Davies (Commercial Manager, Ambient) is joined by Heather Murphy, ESG Manager at Kellogg’s and one of FareShare’s charity partners to show how working collaboratively helps the UK Food and Drink industry reduce their food waste while helping people in need.

FareShare works to fight food poverty by tackling food waste. They take edible surplus food from across the food and drink industry and redistribute it to organisations that feed people experiencing food poverty, turning an environmental problem into a social solution.

Watch the webinar to hear more about what FareShare does, how they work with partners like Kellogg’s (with whom FareShare have worked for over ten years), the impact of their work and how easy it is to redistribute your surplus through FareShare.


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  1. Intro and welcome – The Food and Drink Federation (5 mins)
  2. Intro – FareShare (5 mins)
  3. A look at the food partner process - Kellogg’s (10 mins)
  4. How food from FareShare is making a difference to Cre8 (10 mins)
  5. Q & A with all the guests (10 mins)



Ashley Davies, Commercial Manager (Ambient) - FareShare

At FareShare, Ashley has responsibility for ambient grocery and bakery food acquisition and, other than Kelloggs, looks after partners including Premier Foods, Unilever, Nestle and the Big 3 bakers.  Prior to that managed the charity’s relationship with Tesco.

Prior to joining FS in 2014, Ashley worked for almost five years in corporate fundraising for Comic Relief and managed the Red Nose Day / Sport Relief campaigns with partners including Kelloggs, Walkers Crisps, Fairtrade partners and Barclays.  Prior to switching to the third sector he held customer facing roles at Tetley (Tata Beverages), Johnson & Johnson (McNeil Nutritionals) and RHM (Hovis) managing customers including Tesco, Sainsbury’s and Waitrose.


Heather Murphy, ESG Manager - Kellogg’s 

Heather is Kellogg’s ESG Manager in the UK & Ireland, leading local action within the four pillars of Kellogg’s ‘Better Days’ ESG Strategy: wellbeing; hunger; sustainability; and equity, diversity, and inclusion. Heather is experienced in engaging across sectors on the ESG agenda and creating impactful CSR & Sustainability initiatives. She was previously BITC’s (Business in the Community’s) Senior Lead for the North, fostering collaboration between business leaders to tackle shared challenges and priorities in each region.

Heather was nominated for a Northern Power Women Award in 2021 for her influence and impact on the social and environmental activities of business in the North. Heather also has a background in corporate and community fundraising, working for national cancer charity for several years, growing and diversify their fundraising streams.

Graham Brown, Project Coordinator at Cre8 in Macclesfield.

Cre8 comprises a charity and a social enterprise business, based on the Moss Estate in Macclesfield. Established in 2005, we run activities and services for children, young people, young adults, and their families, focusing on those who are at risk or hard to reach. In 2019 we secured National Lottery funding to start a membership based surplus food grocery - re-distributing food donated from retailers and FareShare. Currently we operate 4 Grocery sessions per week, supporting up to 200 households per week. 

Graham has a background in public sector marketing and engagement including roles in health care, Government and Higher Education. In June 2022 he left Jisc - a membership organisation, providing digital solutions for UK education and research - to take up a role at Cre8 Macclesfield managing their surplus Grocery provision. Prior to working for Cre8 he volunteered at their surplus Grocery. Under his stewardship over the last 12 months Grocery numbers have increased by 28%. In June 2023 Graham is moving on from Cre8 to join Community & Volunteer Service Cheshire East to take on the role of food development officer supporting Charity, Community and Faith organisations tackle food inequalities.  


How partnership working can tackle food poverty and reduce food waste