Ferrero: Small portion chocolate
Across many food categories, reformulation is an important measure to improve the healthiness of products but this is not always possible with
every food type. While scientific studies show that portion control can be one of the most effective important health levers, the challenge has always been how to translate that scientific insight into the grain of consumer behaviour so that the healthier outcomes are actually achieved.
Be treatwise is a collaboration between Ferrero, Mars and Mondelez to explore the extent to which portion information and portion size can play a role in driving healthier outcomes. As well as the companies’ own individual initiatives captured below, Be treatwise is developing a series of trials to see what works best in this area with consumers.
Since 1968, when Ferrero created Kinder Chocolate, it has always focused on creating small portion products. Small portions help people enjoy their favourite products as part of a varied and balanced diet and research suggests that packaging which provides products in smaller, individual portions can help people better manage the amount they eat. 91% of Ferrero products come in small, individually wrapped portions less than 150 calories, as part of a responsible approach to help consumers enjoy its products more thoughtfully.