Mars: Delivering on portion control and bringing new products to market
Across many food categories, reformulation is an important measure to improve the healthiness of products but this is not always possible with
every food type. While scientific studies show that portion control can be one of the most effective important health levers, the challenge has always been how to translate that scientific insight into the grain of consumer behaviour so that the healthier outcomes are actually achieved.
Be treatwise is a collaboration between Ferrero, Mars and Mondelez to explore the extent to which portion information and portion size can play a role in driving healthier outcomes. As well as the companies’ own individual initiatives captured below, Be treatwise is developing a series of trials to see what works best in this area with consumers.
Mars Wrigley recognises its role in helping people make healthier choices. The goal is to create moments of happiness with tasty snacking products, while evolving its portfolio and providing meaningful choices. Since the end of 2017, nearly all of its products are equal to or less than 250kcal per single serving. Additionally, 50% of its global portfolio is now at or below 200kcal per single serving. Last year, Mars launched trüfrü in the UK. trüfrü’s range contains fewer than 92 calories per serving and is made using 100% real fruit – picked ripe, coated in chocolate and hyper-chilled to lock in flavour and nutrition.