2024 Progress Towards Action on Fibre Pledges Nestlé UK&I
Nestlé recognises the importance of promoting consumption of fibre and educating both consumers and employees about its benefits. Meal suggestions and recipe development have been complemented with internal events, social media and communications.
In 2024, Nestlé supported its product offerings through recipe development and communication for Maggi and Nestlé Professional Garden Gourmet. The packaging and many of the online recipes featured meal suggestions that included at least two portions of vegetables, pulses or higher fibre ingredients contributing to consumers' overall fibre intake. On social media, particularly the Maggi Instagram page, Nestlé published 55 posts across the year that highlighted meals with two portions of vegetables or contained pulses, reaching over 54,000 people.
During Healthy Eating Week 2024, Nestlé engaged audiences through various platforms, emphasizing fibre, whole grains, and vegetable content. Through collaboration with the Maggi Food Team an external email campaign reached nearly 30,000 recipients, showcasing three fibre and vegetable rich Maggi recipes. Internally, Nestlé conducted sampling with over 4,000 samples across 16 sites of its Maggi Air Fryer and Pan Perfect product ranges, alongside a recipe card with tips to increase fibre intakes. A recipe competition further encouraged increased vegetable intake and fibre consumption among employees.
Nestlé Professional’s partnership with German Doner Kebab has been a success in supporting fibre intakes. All Garden Gourmet products supplied contain a source of fibre, and over a third of German Doner Kebab menu items containing Garden Gourmet are a source of or high in fibre. In 2024, Nestlé Professional launched four new products as part of the Garden Gourmet Range, two of which were ‘high in’ and two ‘a source of’ fibre.
Internally, Nestlé’s employee wellness team continued to support the promotion of healthier canteen options, working with the catering provider to highlight a 'better choices' logo for healthier options, with many dishes being a source of fibre as well as ensuring that over 50% of carbohydrate options are higher fibre and that a variety of vegetables are available with every meal. Nestlé provides free fruit at its head office sites to also further encourage fibre consumption.
Nestlé will continue to support the FDF Action on Fibre committee and to help to bridge the gap between fibre intakes and dietary recommendations through their pledges.