Jordans Popped Granola Launch
In summer 2024 Jordans launched a new everyday breakfast cereal range called ‘Popped Oat Crunch’. The range includes Hint of Honey and Chocolate. Both recipes are high in fibre: Hint of Honey contains 14g fibre per 100g and Chocolate contains 12g fibre per 100g.
The aim of the product launch was to develop non-HFSS, high fibre products that appeal to the whole family, adding excitement and enjoyment to breakfast.
The product is made from oats, rice and wheat to ensure it is light in texture and full of bite. Chicory root fibre was used in the recipe to replace some of the sugar, with its sticky texture helping to bind the clusters and providing a sweet flavour.
The product launch was supported by off fixture promotions, in store sampling and instore point of sale displays. The launch was also featured in Waitrose magazine and in the Grocer.
Both flavours have had a great consumer response with average ratings of 4.8/5 across major retailers.
Available from Ocado, Morrisons, Sainsbury’s, Waitrose and Tesco.
* Both recipes are high in fibre: Hint of Honey contains 14g fibre per 100g and Chocolate contains 12g fibre per 100g