KP Snacks Expands Higher Fibre Snacking Options
In 2024, KP Snacks reinforced its commitment to the FDF Action on Fibre pledge by introducing new products and new pack sizes of existing favourites that are at least a source of fibre. These innovations provide consumers with more delicious ways to incorporate fibre into their diets.
New Product Launch
KP Snacks expanded its portfolio with a new offering:
Butterkist Crunchy Caramelised Biscuit Flavour Toffee Popcorn (155g): This new popcorn variant provides a delightful caramelised biscuit flavour and also serves as a source of fibre. The packaging features a fibre message to inform consumers of its nutritional content.
New Pack Sizes
Recognising the growing demand for snacks offering a source of fibre in convenient formats, KP Snacks introduced new pack sizes:
Butterkist Sweet Popcorn (180g): Released as part of the Butterkist Wicked-themed on-pack promotion, this limited-edition packaging featured a source of fibre message on the back, reinforcing its nutritional appeal.
Honey Roast Peanuts (5x30g multipack): A welcome addition to the KP Snack Packs range, this multipack format offers the nation’s favourite peanuts in a convenient portion size for snacking at home, at work, or on the go. The front-of-pack prominently displays a "high in fibre" message, ensuring easy consumer recognition.
By launching these new products and formats, KP Snacks continues to provide tasty, high-quality snacks while supporting consumers in making dietary choices that are a source fibre.